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Clarity and Confidence when the stakes are high
Negotiate with assurance and make decisions grounded in commercial reality
Buying or Selling a Business
01
The Challenge
When buying or selling a business, emotions and expectations often collide with commercial reality.
Sellers want to realise years of effort at full value, while buyers need confidence that the price reflects sustainable performance — not hope or hype.
Deals frequently stall because parties lack a shared understanding of:
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Value drivers
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Risk
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Future cash flow potential
Without a defensible, independently prepared valuation, negotiations can become unproductive and trust erodes quickly.
02
The ADNorth Advantage
Our team brings the technical depth of Professional Accountants and the commercial insight of former CFOs, COOs, and advisers who have managed transactions from start-ups to $60m+ high-growth enterprises.
We don’t just model numbers — we assess the business as an investor would, examining:
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Quality of earnings
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Normalisations
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Customer concentration
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Operational dependencies
Every valuation is built to stand up to buyer, seller, auditor, or adviser scrutiny — enabling clear, fact-based negotiation and informed decision-making.
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The Result
Whether you’re selling and need to justify your price, or buying and want confidence you’re paying fair value, our valuation provides the commercial clarity to move forward decisively.
The outcome is smoother negotiation, fewer surprises in due diligence, and a transaction that reflects genuine business worth — not assumption or pressure.
At a Glance: Why Professionals Choose ADNorth
Commercially Grounded Valuations
Our team’s real-world experience as CFOs, COOs and advisers means every valuation reflects how businesses actually operate - not just theoretical models
Defensible, Transaction-Ready Reports
​Each valuation is prepared to withstand buyer, seller, auditor, or court scrutiny, ensuring confidence in negotiations and due diligence.
Transparent Process and Reasoning
​We clearly set out assumptions, normalisations and risk adjustments so stakeholders can see exactly how the value was determined.
Fast turnaround, No Compromise on Quality
​We deliver comprehensive, defensible reports within typical turnaround times of 5–7 business days, helping deals progress efficiently.
Our Process - Clear, Structured and Commercially Focused
Every transaction is different, but our approach stays consistent — clear, evidence-based and commercially grounded. Each step is designed to give buyers, sellers and advisers a defensible valuation they can rely on to negotiate confidently and make informed decisions
01
Engagement & Information Collection
Starting with the engagement letter, we confirm the valuation purpose, date, and transaction context. A detailed checklist is issued to gather financial, operational and market data — ensuring alignment and efficiency from the outset.
04
Valuation Modelling & Cross-Checks
​Appropriate methodologies — earnings multiples, discounted cash flow, or asset-based approaches — are applied and cross-checked for consistency, ensuring the valuation stands up to scrutiny from all sides.
02
Business and Financial Review
We analyse historic and current performance, adjust for non-recurring items, and assess earnings sustainability. This step ensures the valuation reflects true commercial performance, not distorted or one-off results
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Stakeholder Clarification and Discussion
​We present preliminary findings, discuss assumptions, and address queries from stakeholders to ensure transparency and shared understanding before finalisation.
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Normalisation & Risk Assessment
Adjustments are made for owner remuneration, related-party transactions and operational dependencies. We evaluate key risks including customer concentration, industry trends and financial resilience.
06
Final Report & Ongoing Support
​A detailed, defensible report is issued, ready for use in negotiations, advisory or audit settings. We remain available post-delivery to assist with follow-up questions or to update valuations as circumstances evolve.