Employee & Executive Equity Scheme

01

The Challenge

Equity-based incentive schemes are increasingly used to attract, retain, and motivate senior talent — particularly in a market where cash remuneration alone is often insufficient.

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However, these schemes introduce complex business valuation challenges, including:

• Establishing a fair and defensible starting business value

• Aligning incentives with long-term value creation

• Managing dilution and shareholder expectations

• Meeting governance, accounting, and stakeholder scrutiny

• Updating business valuations as the business evolves

For CFOs and executives, the challenge is not just implementing an equity scheme — but ensuring it remains relevant, fair, and credible over time, particularly as market conditions, performance, and strategy change.

Without a robust and repeatable business valuation framework, equity schemes can lose effectiveness, create misalignment, or expose the business to dispute and reputational risk.

02

The ADNorth Advantage

ADNorth provides independent, commercially grounded business valuations specifically designed to support employee and executive equity schemes — from initial design through to ongoing re-measurement.

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Our team brings deep experience as CFOs, COOs, and advisers, meaning we understand:

• How executives assess incentive fairness

• How boards evaluate dilution and alignment

• How business valuations interact with strategy, funding, and risk

We deliver business valuations that are:

• Independent and objective, supporting governance and trust

• Repeatable, enabling periodic business valuation updates as the business evolves

• Commercially realistic, reflecting how value is actually created

• Flexible, supporting multiple scheme structures and trigger points

This approach ensures equity schemes remain aligned with both performance outcomes and shareholder interests, underpinned by credible business valuation evidence.

03

The Result

You receive a business valuation framework that supports effective incentive design, ongoing governance, and long-term alignment.

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ADNorth business valuations enable:

• Confident implementation of equity and incentive schemes

• Clear communication of business value with executives and stakeholders

• Periodic business valuation updates to reflect growth, risk, and market change

• Reduced risk of disputes or misaligned expectations

The result is an incentive structure that motivates performance — without compromising value, transparency, or control.